I’ve been working with Pregnancy Resource Clinic for nearly four years now. (Here’s a an older portfolio link for PRC.) Over time they’ve done a great job determining how they want to be represented and how they want their client to view them. They’ve boiled it all down to “You Matter”, as a person, as a client, you matter!
I think it’s cool.
They really value their clients and it shows, as of late they asked me to develop a few items around the You Matter, and maybe I’ll pull everything together and post it soon but for now I thought this logotype was cool, it stretched me because I’m not always a soft and flowy guy. I started with Metro Script font, that was key to have a beautiful thick and thin script reminiscent of an retro baseball jersey then I added the embellishments. I’m pleased.